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Hyundai Kona 2024: Setting the Rules of the Game

2024-02-05

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Hyundai is a manufacturer that never ceases to surprise us. Every time we think we've seen it all, the automaker introduces something new that can leave us speechless. The first generation of the Hyundai Kona was a complete, convincing product and a success across the board. In short, it was challenging to imagine how the Korean manufacturer could do better. Well, let me tell you that Hyundai has brilliantly demonstrated its expertise because the new Kona is better in every aspect.

 

It's not just a simple evolution but a complete redesign for the new-generation Hyundai Kona 2024. The model has been thoroughly overhauled, and essentially, the only thing it retains is its format. The exterior design has been heavily modernized with a more futuristic finish. The interior is adorned with digital instrumentation that evolves on a single screen. Hyundai has been more conservative on the mechanical aspect, but at the same time, the Kona already had a significant lead over the competition in this regard.

 

Category and Competition

 

What makes the Hyundai Kona so interesting is primarily its format. Subcompact SUVs have gained considerable popularity in recent years, replacing subcompact cars, which obviously helps. What sets the Kona apart from the competition is the diversity of its range and its ability to play in extremes. It's a vehicle with a strong personality. Moreover, it is available in an electric version as well as a sporty version, which is not the case for the majority of its competitors. So, it can be said that it has a significant advantage.

 

Rivals: Buick Encore GX, Chevrolet Trailblazer, Honda HR-V, Kia Niro, Kia Seltos, Kia Soul, Mazda CX-30, Mitsubishi Eclipse Cross, Mitsubishi RVR, Subaru Crosstrek, Toyota Corolla Cross, Volkswagen Toas.

 

Range and Prices

 

What contributes to the popularity of the Kona, above all, is its price range. The Korean manufacturer's small SUV starts at $28,670 with transport and preparation fees, which is very competitive in the current market. The base version offers a more than complete standard equipment, including a 12.3-inch touchscreen, heated seats, and several other features that are only available as options with the competition. Moving on to the Preferred version at $31,171. Finally, it's the N Line version that sits at the top of the range with a starting price of $38,171 for the gasoline versions. It's crucial not to forget that the Kona is also available in an electric version with a starting price of $49,066 for the Preferred version and $53,866 for the Ultimate version. Of course, these amounts are significantly reduced thanks to various federal and provincial subsidy programs.

 

Design and Technologies

 

Hyundai is a company that I admire both for its boldness and creativity, and the 2024 Kona is the perfect example. The Korean manufacturer's SUV offers a new, more futuristic and sleek appearance. I particularly like how the headlights are integrated and the fact that the grille is lower. At first glance, it looks like a vehicle that is 10 or even 20 years ahead of the market. Moreover, the brand did not hesitate to offer a range of vibrant colors, making its SUV even more intriguing.

 

The Korean manufacturer is definitely on a spectacular design streak. The interior of the 2024 Kona blends retro and modern in a superb way. It gives it a unique look and is something that allows it to stand out from the competition once again.

 

Finally, Hyundai remains a leader in technology, and this is also evident in the 2024 Kona. Its multimedia system is fast and smooth. Navigation is also very simple and intuitive. The driver assistance technologies are very effective without being too aggressive.

 

Performance

 

The Hyundai Kona 2024 offers three mechanical options, starting with a classic 2.0-liter 4-cylinder engine. This engine delivers 147 horsepower and 132 lb-ft of torque. Next is the 1.6-liter turbocharged 4-cylinder engine. Here, we get 190 horsepower and 195 lb-ft of torque. You'll understand that this is the engine found in the N Line version. Finally, if you opt for the electric version, you'll have an electric motor with a power of 201 horsepower and 188 lb-ft of torque. All of this is paired with a battery pack with a capacity of 64.8 kWh, allowing the Kona to offer an estimated range of 418 kilometers on a full charge.

 

Weak Points

 

The N version has not been announced yet, but it is eagerly awaited. There is a lack of a hybrid version in the Canadian lineup.

 

Strengths

 

It offers a vast and diversified range. It is a vehicle with a colorful personality and a host of features. The electric version is one of the most interesting in its kind on the market.

 

Signature Element

 

Hyundai is clearly a leader in the subcompact SUV segment, and that's why the 2024 Kona is the one setting the rules of the game.

 

Final Word

 

The 2024 Kona has everything it takes to please, and its popularity continues to grow year after year. This new generation brings a host of improvements and interesting innovations. I don't have a crystal ball, but I can already tell you that the Korean manufacturer's small SUV will experience a lot of success in the coming year.

 

Jean-Sébastien Poudrier

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